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Post by account_disabled on Dec 5, 2023 0:57:00 GMT -5
And there are many more reasons. That causes the brand to decide to rebrand. Rebranding is not always successful. There are brands that have made it better than before. And there are brands that have done it but haven't succeeded as well. Today we would like to give an example of a Thai brand that has rebranded and has been successful. can make people remember And can also create more sales. 1. Cha Tra Mu From the image of an old brand that has been with Thai people for a long time We often see the brand Cha Tra Mue. Can be used in general shopping carts The Special Data price is not very high. But Chatra Mue has done a lot of homework. Study the tea and coffee consumption behavior of Thai people. Until deciding to rebrand in a big way By changing the image more modern From tea sold in general carts Become a brand that appears in department stores There is also a more diverse menu. Whether it's Thai tea flavored ice cream, low-calorie drinks, festival-specific drinks. Including the brand still maintaining its identity as a tea can. There are many different types of tea on sale. To suit today's consumers, this rebranding can create a landslide in sales for the brand. It can be said that at some branches you go, no matter how many times you go. You have to wait in line all the time. 2. Srichan Legendary powder brand that Thai girls should know very well. has been successful. can make people remember And can also create more sales. 1. Cha Tra Mu From the image of an old brand that has been with Thai people for a long time We often see the brand Cha Tra Mue.
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